The video is a necessity in business but lots of people are worried about using it. How do you use video properly? What should you wear? Where should you sit? Will the dog start barking just as you get into the flow of what you have to say? Will you forget what you had to say? Will the phone or doorbell ring? Should you do the video in the car? In the house? In the garden? In someone else’s house because they aren’t a small business owner and they have time to clean up once a week or so?
Lumen5 allows you to cut through all that and create engaging videos that showcase your business and knowledge simply and effectively.
In true Blue Peter style, here is one I made earlier, based on this blog post. At this point, you can read the blog that follows or watch the Lumen5 video. Clearly, I’d love it if you do both since the blog has a little more detail. But the video is quicker at 37 seconds.
Write the content you want to share. Make sure the sentences are short and the information succinct and to the point. You don’t have much room on each slide so make it count.
Think about the type of look you want your video to have and the types of images you want to portray under your text.
Go to Lumen5 and upload the text. Lumen5 will suggest suitable slide images but you can replace these with images from their huge image bank which includes some pretty cool videos as well as stills.
Change out the photos and change the colour of the text or the highlighting.
Once you are happy with the images and text, go ahead and pick the music that you think will best represent your brand or message.
I tend to use the same music for all my videos, simply because I like this particular piece and it feels right for my brand.
I use the free version of the package which means that the Lumen5 Logo shows at the end. I love Lumen5 and have no problem with that bit of advertising being in there. It’s only fair given how much value I feel I get from the package. However, for $49 a month, you can upgrade and have a choice of fonts, lose the Lumen5 branding and add your own watermark to the video.
Once your video looks the way you want it to, you can upload your video to wherever you host your company videos. I have a YouTube channel here but you can use your own preferred platform. You can also share on Facebook and Twitter as well.
As you can see from my channel, I’ve used this a fair bit for videos, and even have one embedded into my website home page, here.
These videos are straightforward to make and I think they look really professional. You can use them for advertising, or for information purposes, and the sky’s the limit in terms of creativity since you can also upload your own images to make the whole video even more bespoke.
You can access Lumen5 here: https://lumen5.com/
For those of you who aren’t feeling very creative, or don’t have the time to tap into your creative side, I offer a Lumen5 video creation service. Just get in touch to find out more here.