The 12 days of C-HR-istmas

As we count down to Christmas, for those who celebrate it, I do like to provide a little light relief.  Last year it was Santa’s VA which you can read about here and here.  This year it’s the 12 days of C-HR -istmas.  A short, light-hearted gallop through some of the issues that HR might find itself involved with.  Naturally names, where used, have been changed.

Doughnuts, treats, On the first day of Christmas HR dealt with:

The man who loved doughnuts way, way too much.  In a very physical way.

date night, holding hands, relationships HROn the second day of Christmas HR dealt with:

John and Daisy being exceptionally friendly in the stationery cupboard.  If only they’d locked the door.  If only Doris from Accounts had not chosen that moment to break her stapler and go in search of a new one.

Fight, office fight, HR issuesOn the third day of Christmas HR dealt with;

A fist-fight between Russ and John in the middle of the cafeteria.  Russ had thought that he was happily married until he heard that his wife, Daisy, had been found in the stationery cupboard with John.

Office party. HR ChallengeOn the  fourth day of Christmas HR dealt with:

The fall out from the office party:  four vomiting sales personnel, three complaints about inappropriate behaviour, two photocopied bottoms, one MD with a black eye, and the junior staff member who launched the unprovoked attack on the MD.

Fish office complaints HROn the fifth day of Christmas HR dealt with:

A deputation of 5 staff complaining about Tim cooking fish in the office microwave and stinking up the office.

sleep, bed, relaxation, health, HR challengeOn the sixth day of Christmas HR dealt with:

The woman who rang in to ask how many sick days she had and could she take one today as she was really tired and didn’t want to come to work.

On the seventh day of Christmas HR dealt with:

The person who thought it would be amusing to add pornographic images to their Health and Safety Powerpoint presentation.

dancing, party, On the eighth day of Christmas, HR dealt with:

The person who was really unwell with flu and couldn’t make it into work but had managed to find the strength to drag himself to the local nightclub where he was seen by several co-workers dancing with energy and enthusiasm.

drinking, alcohol, HR challengeOn the ninth day of Christmas, HR dealt with;

The woman whose carafe of water had something more interesting than water in it.

On the tenth day of Christmas, HR dealt with:

The man who thought it would be amusing to give a box of chocolate willies to a young female co-worker as a secret santa gift.

office chair, office politics, office complaints, HROn the eleventh day of Christmas, HR dealt with:

8 people who all arrived mob handed to complain that Alice the temp had sat on Tarquin’s office chair and altered the height of it even though the team had all told her not to do so.

On the twelfth day of Christmas, HR dealt with:

Bob and Sadie.  Bob made himself a cup of tea in Sadie’s mug, which apparently had Sadie’s name on it and everyone knew it was Sadie’s mug.  Sadie wanted HR to issue a statement banning people from using other people’s mugs.  Bob just wanted a cup of tea.

If you are an HR Consultant and need someone to take notes of meetings, or provide general or HR specific administrative  support you can get in touch with me here.

VAVA Voom: Value Added Virtual Assistance

Virtual Assistance, Virtual Assistant, Administration Support, Value Added Service

Something a client said recently really made me think.  Not that my clients don’t make me think regularly you understand, but mostly it’s about how to do things quickly and efficiently to save them time or how I can improve the way I provide my Virtual Assistance so that clients get even better value.

My client, let’s call her Sue, had a phone enquiry.  A few minutes into the call their enquirer asked what it was Sue actually did.  You see, they’d decided that they needed what Sue provided but hadn’t really been clear on the value that this would add to their business once they had engaged her services.

So, today’s post is not about what I do, but about the value Virtual Assistance can add to a business.  The value is more than the sum of the tasks after all.

As my strapline says; I create time for business.  I give you back the time you’ve lost trying to juggle multiple roles as a small business owner.  This is the single most valued outcome of working with me according to my client feedback.  A desire for a better work-life balance is often the reason people initially approach me for assistance.

Rescue your relationship.  Yes, that did happen.  Discretion forbids detailing it though.

Help you to see options to move forward with tasks that you are stuck with.

Suggest different ways to tackle tasks that will make them quicker and easier or will create a better outcome.

Organise tasks and even people when you don’t have time or energy to think about doing so.

Pick up the routine stuff that could get lost in the heat of battle.   The stuff that in a corporate environment you would just ask someone to help with….  Those “Can you just…?” and  “Would you be able to…..” type tasks that your colleague might pick up for you.

Give you a helping hand with the things that are taking up too much of your valuable time.

Make sure things that need to be remembered don’t get forgotten.

Ensure accuracy.  Whether that’s your documentation, appointments, blog posts or the notes of that disciplinary meeting.  Done right, done fast and done the way you like it.

Make your business look good.  A VA answering your emails and organising your diary gives a great impression of an organised and efficient business.

Contribute expertise on the administrative and time management aspects of any new business ideas and expansion plans you might have.

Virtual Assistance is about working in partnership with you, supporting you in achieving the business goals you are striving towards.    I actively look for ways to make your life easier, and implement them (with your permission of course). Sometimes that’s a big thing like suggesting a re-organisation of the inbox or creating some graphics or a video for your business, sometimes it’s a tiny thing, like just going into your InBox and tidying out the rubbish that you really won’t ever read.

I work with you.  If you tell me what you are trying to achieve, I’ll do my best to help you realise that.  I can’t know everything.  There will be areas I can’t cover (finance and cold calling being two that spring to mind) but in my chosen field of HR Support, I am, though I say it myself, pretty good at what I do.  If you were inclined to disbelieve me, I have the testimonials to show it.

If you would like to add this level of service and value to your business, then you can click here to find out what other people think about working with me and here to start the conversation.

Choosing a Voice Recorder for your Business

Voice Recorder; transcription;

Some of you will recall analogue Dictaphones.  The tapes would jam, snarl up and stretch from repeated use.  The sound quality was variable.  The recording time was limited and it was all too easy to accidentally wipe a tape by pressing the wrong button.  But times change.  The new breed of digital voice recorders are a huge improvement on the old analogue systems.  A modern voice recorder is an incredibly useful tool in the modern office with a wide range of practical applications across several sectors.

Can’t I just use my Smart Phone?

Most smartphones have a voice recorder on them.  These are perfect for practicing presentations, creating reminder type messages that you can listen back to, and also great for recording 2am thoughts that you can later note down and expand upon.  We often have our best ideas when we are out and about, just about to fall asleep, or following a really great discussion (whether at networking or in the local pub).  As most of us have our mobile phones with us all the time, they are great for this kind of off-the-cuff verbal note-taking.   Voice recording apps aren’t really designed for heavy-duty use but if you aren’t going to use the voice recorder for lengthy tasks and won’t need to transcribe your information very often then your smartphone may well be adequate for your needs.  Some smartphone apps do allow you to send the file to your transcriptionist via Email.  If this is something you intend to do, even if only occasionally, then it is worth checking that your chosen app will allow you to do this quickly and easily.  You should also check that your chosen transcriptionist can transcribe the file type on their system.  I use a system that will work with many, though not all, file types.  A good choice is an app which saves to MP3, MP4, or WAV format.  These work well with most transcription systems.

Dedicated Recorders and how to choose one.

If you want to use your voice recorder more effectively in your business, and really harness the advantages which they can bring, then a dedicated machine is best.  These machines have better sound quality, making the recordings clearer and allowing your Virtual Assistant to transcribe the information much more accurately.  Higher quality machines can also minimise background noise.  This is particularly important if you intend to use it for focus groups or interviews.

Consider the battery life if you are planning to use the machine a lot.  Some machines have a battery life of 48 hours which should be more than sufficient.  However, it is worth choosing a machine that takes standard batteries as it will be easy to carry a spare with you.  It will also be straightforward to purchase a replacement battery if you do forget the spare.

It is also important to consider the file format.  As with the voice recorders mentioned earlier, MP3, MP4 and WAV are popular formats which all transcriptionists should be able to work with.

The machine needs to sit nicely in your hand, not being too heavy, bulky or unwieldy.  It should have one press record and be easy to pause, replay and stop.  Some machines are voice activated which is a nice feature if you use it for interviews or meetings.  You can also get machines that will playback at variable speed, though if you are planning to send out your dictation, your Virtual Assistant’s system will allow for this so it is not necessary for you to choose that option unless you want it for your own playback purposes.

Some of the more expensive devices produce incredibly clear sound and have directional microphones which will record simulated 3D sound.  However, unless you are using your system for a very specialised activity which really requires that level of clarity, a mid-range machine should be absolutely fine.  It is worth taking into account the amount of storage which the advanced directional systems use.  This will reduce recording time.  You need to balance the need for accuracy against the available recording time and purchase your machine accordingly.

Recording time is related to memory capacity on a digital system.  The more memory the machine has, the longer it will be able to record for.   If you think you may need more memory at a later stage, then it would be worth looking at devices which have Micro SD slots so that you can add cards to extend the memory at a later stage.

When you are ready for the files to be transcribed, they can be sent via Email to your Virtual Assistant.  Alternatively, you can upload them to a shared cloud storage area and let your Virtual Assistant access the files from there.  I am happy to receive files via either method.   You can see more details about my transcription services here and can get in touch with me here to discuss your transcription task and book it into my diary for accurate completion.

8 Ways to Harness the Power of a Voice Recorder

Voice Recorders are useful for so much more than the traditional task of dictating letters, memos and reports. 

Here are eight ways to harness the power of the voice recorder in your business.  Doing so can save you time, and as we all know, time is money.

 Content Creation

If you have lots of ideas for content but all your ideas run away screaming at the sight of a blank screen or blank sheet of paper, then recording your content on a voice recorder can be a great way to get over that block.  Send the resulting recording to your Virtual Assistant.  They can turn it into a document that you can upload to your site with pride.  They will ensure the grammar and spelling are correct, source appropriate photos and create graphics to use with the post so that it looks polished and effective when you upload it to your site.

Send your VA the audio file from a video.  Great if you need a written version of your video for a handout. Very useful if you want to sub-title your video.  Brilliant for creating a blog post from your video content.  Re-using content in new ways is a wonderful way to increase reach by allowing your audience to consume content in the way they prefer.

Process Planning

Record all your ideas for innovations within your business and send the recording out to be transcribed.  Workflows, process documents, induction manuals and many other documents can be planned easily in this way.  Once you have recorded it all, your Virtual Assistant can transcribe it and, if necessary, organise the information into a logical sequence. The result is a bespoke document that fully reflects your business.

Business planning

If you suffer from Blank Page syndrome and just can’t think when faced with a computer screen, why not create your business plan using a voice recorder and have your transcriptionist organise your thoughts into a plan that will help you to keep your business on track.

GDPR

This will bring changes to your business and you will need a written document which outlines how you will handle things like access requests, requests to be forgotten and of course, the all important plan for how you will store, manage and protect the data which you hold.  Tell your voice recorder all about your plans, the methods you will employ, and the safeguards you will put in place… your transcriptionist can turn it into documentation.

Focus groups.

Never miss anything in your group again.  Record it all and have someone transcribe it.  Don’t forget to ask people to talk one at a time though. You may miss valuable content if you let people talk over each other.   I do have experience in transcribing focus groups and if this is something you would be interested in, then please contact me.

HR consultants.

Within HR, the advent of the smartphone voice recorder has transformed meetings.  So many attendees surreptitiously record potentially difficult meetings on their smartphones that some HR consultants choose to openly record these types of meetings on dedicated voice recorders in addition to having notes taken longhand.  This two-pronged approach can help to ensure people feel they have received a fair hearing.   There is little room to dispute what has been said and the participants can agree on whether the minutes or the verbatim transcribed recording should be used.

Using a dedicated voice recorder rather than a smartphone is recommended in this case because the recording is higher quality, will catch more of the discussion accurately and will be easy to download and send to your transcriptionist.  An excellent quality recording will also ensure greater accuracy in the transcription as everyone will be heard clearly.    I provide both minute taking and transcription services, and with a background in HR, have the knowledge and experience to ensure the meeting is recorded effectively and accurately.  Click here to learn more about my services.

Reminders.

If you are feeling overwhelmed with things to do, one option is to use your voice recorder to just list all the stuff you need to do.  You can just listen to it when you are planning your day.  A better idea is to send it to your VA for transcription.  Not only will they transcribe the information, but they may well be able to help you with some of the items on the list.  This will create more time for you to tackle the things on the list that only you can do.  Your To Do list will shorten instantly when your VA takes some of the routine tasks and admin items off your shoulders.

Authors and Researchers.

Whether you are writing fiction or non-fiction, a voice recorder can be your friend.  You can record ideas, chapters or even entire books if you choose, and send it all out to be transcribed.

If you are researching a subject it can be helpful to voice record ideas (quietly if you are in the library) from any sources you have consulted.  It’s also a very convenient way to keep track of your bibliography to ensure you don’t forget anything.  Just record each source on a single, dedicated audio file and send it out to your VA or transcription expert when you are ready.  They will transcribe it into your chosen layout as well, saving you endless hours messing about with the tab key and swearing a lot.

If your research involves interviewing people, you can use the voice recorder rather than taking notes, allowing you to fully concentrate on the person whom you are interviewing.  Your VA can then transcribe it all for you to review at your leisure.

If you are keen to try out the wonders of the voice recorder, keep your eye out for my next blog post, which will help you to choose a suitable recorder for your needs.

Running An Effective Meeting

Running An Effective Meeting

According to HR Grapevine, workplace meetings are causing anxiety to employees.  Direct Blinds carried out research which shows that just over 48% of UK employees feel anxious about meetings.  In addition, most of us have had that sinking feeling as we have realised that today is THAT meeting.  The one where everyone rambles on inconsequentially for hours.  The one that is used by certain staff to grandstand and by others to moan. The one-hour meeting that takes two hours.  The meeting that results in no action points.  The meeting from which you exit no wiser than you entered.

It doesn’t have to be this way though.  Meetings can, and should, be an effective use of time.  Here are some tips to make sure your meeting is not the one that your staff are dreading attending.

Purpose

Meetings should have a purpose beyond allowing the lazy to sleep and the malcontents to trumpet.  They don’t need to be called just because there is always a meeting on Thursday.  They should have a clear aim and a purpose and there should be a goal and a measurable outcome for each point on the agenda.  And yes, there should be an agenda.  And minutes so that everyone can recall what was said and who has agreed to action each task.  Ideally, the minutes should be taken by someone who is not participating in the meeting since it is not possible to present to the meeting whilst also writing notes.  It is worth asking someone with experience of the task to take minutes to ensure that all the key points are properly recorded.   If you do not have someone within your organisation who can carry out the task for you, there are freelance PA’s and VA’s, including myself, who can provide this service for you.  Contact me to find out more.

Suitable reasons for calling a meeting include:

Disseminate information to many people at once.

Review progress on a joint project

Plan tasks involving multiple teams

Consult staff or teams about an issue that will impact all of them.

Team building activities.

Information gathering.

But wait, before you call a meeting for information gathering purposes, is it necessary?  Do you really need to have a meeting or would it be more appropriate to gain the information you need via a phone call?  Could you request the information via email?  Would a quick face to face with one key member of each team get you the information you need?

You still need to get everyone together to discuss the issue?  Then call a meeting.

I really do need to hold a meeting. 

Great.  So you are going to hold a useful meeting that won’t waste time.  Key to achieving this is to invite only people who need to be there.  If someone only needs to provide a small piece of information, could they brief another attendee who can then bring up that point on their behalf?  This means only one person from that team needs to attend.

What about the person whose specialist knowledge is critical to one agenda item?  If they don’t need to sit through the entire meeting, can that item be discussed early in the meeting, allowing the person to leave at the coffee break?

Preparation

Please send around an agenda so people know what is going to be discussed.  Include supporting paperwork with the agenda.  In general, the more supporting paperwork you have, the earlier you should send out the agenda and meeting pack.   A good meeting requires well-prepared delegates. Sending the agenda and a forty page discussion document one hour before the meeting is setting yourself up for an unproductive meeting.

Timing

Please be clear about how long the meeting will take and then stick to that timing.  Many executives will be attending a number of meetings each day.  If your meeting over-runs, this will either impact subsequent meetings (in which case you will probably have an annoyed administrator on your case) or the individual will need to leave, possibly at a critical point in the discussion.

Don’t be tempted to allow “a bit of extra time in case things over-run”.  If there is time to fill, it will get filled, not usually efficiently.

Please stick to the agenda.  It is up to the chairperson to move the discussion along at the right speed to ensure all items are discussed.  If a discussion looks as though it is going to run and run, the chairperson should suggest that this is discussed in detail at another time by those who have the greatest involvement or scheduled for further discussion at a future meeting following further information gathering.

Purpose

At all times the Chairperson should be mindful of the aim of the meeting and ensure that all discussion contributes to that aim.  If the discussion veers off into another area, it should be brought back to the matter in hand.

Any Other Business

The “Any Other Business” section of the agenda can cause Chairperson’s hearts to sink.  This tends to be the point in the meeting where the chairperson needs to be particularly ruthless in controlling the meeting otherwise this section could end up longer than the main meeting.

Any Other Business is designed to cover items which arose in the time period between the agenda being sent out and the meeting happening.  It is NOT the place for grandstanding, raising grievances, frustrations or complaints, scoring points over other teams, or ambushing the meeting with an idea which you have already been told cannot be progressed in the hope that raising it in front of higher management will somehow allow you to get the idea agreed.

Addressing the meeting.

If you are presenting to the meeting, keep it short and to the point.  No grandstanding, waffling or blinding people with science or acronyms, please.  A short point, well presented will carry more authority than a lengthy and slightly waffly answer.  Your point will also be much easier to minute, allowing your pearls of wisdom to be properly recorded for posterity and allowing everyone who receives the minutes to clearly recall what your argument was and what actions they might need to take to assist you to move your project forward.  Speak as clearly and concisely as you can.  And if you don’t have anything useful to say… just keep quiet.  It is never necessary to speak for the sake of letting others hear your voice.

And on that note, I will end this post.

5 Spells to Streamline your Time Management

spells halloween time-management time management, save time, VA, admin help

Soon it will be Halloween.  Then it will be Bonfire Night.  Then we are on the countdown to Christmas.  There are costumes and candy to buy for Halloween, Fireworks to purchase, bonfire night parties to arrange, then the Christmas planning is upon us.  The thoughtful gifts, the stocking fillers, and creating a cake early enough to allow it to be fed an entire bottle of brandy without it turning to mush.  The latter is not only possible, but it is also delicious.   The list goes on and on.

Time, always at a premium, doesn’t stretch to accommodate all the extra tasks you need to complete at home or in the business.   We all sit down some nights and wish we had a magic wand that would allow us to stretch time so we could get more done in a day.   Most of us don’t have a magic wand but these time management tips can help you to make the most of the time you do have available.

Multi-Tasking: Please Don’t.

Although it is tempting to tackle several things at once to get things done quicker, your brain is not set up to work that way.  It works best if you allow it to concentrate on just one task or group of tasks.  By minimising your brain’s need to keep switching tasks, you feel more in control and your brain works more efficiently, allowing you to get more done.

Avoid Interruptions

Interrupting your work to read notifications breaks your train of thought.  Daniel Leviton, author of “The Organised Mind” calls the desire to read notifications and Emails “The Novelty Bias”.   It can take several minutes to recover focus following trivial interruptions and over a whole day, those tiny interruptions can add up to quite a bit of lost time.

If you struggle to ignore notifications there are apps that will block access to Social Media for set periods of time so that you won’t be tempted.  Or, do as I do, leave your phone downstairs when you are working upstairs.

Is it the right time?

If you set aside particular times of day to work on tasks this can really add to your productivity.  Working on complicated or creative tasks when you are feeling fresh will ensure they get done more quickly.  Most of us experience a post-lunch dip in energy and this can be a really good time to check Emails and do routine housekeeping tasks in the office.  Knowing your optimum time for creativity and making the most of this time is a great way to make the most of your time.

Planning:  It’s not just for Project Managers

Have a goal in mind for each week and create a plan for each day.  If you plan out your week and list the key tasks you will complete each day in order to achieve your end goal, this is a great way to ensure you are making progress and stay on track.  Each task on your list should move you nearer to the goal you have in mind, whether that is planning an office party or gaining more business.

Having an accountability partner can be helpful as well.  They can ensure you stay on target by challenging you to complete the tasks you have set yourself that week or month.  Choose someone who will have the confidence to give you a kick if you aren’t meeting the goals you set yourself.

Environment

Whilst some people undoubtedly work well in a messy environment, I’ve seldom met anyone who worked well in a disorganised one.  Those who work with messy desks always have a hidden method of organisation that is not apparent to the casual observer.  They can always lay hands on the thing they need, and that’s the key.  Nothing wastes time like a fruitless search for the pen you had a minute ago, the stapler you know you had last week, or that critical document that you didn’t file away.  The document is probably somewhere in the pile of documents in the corner of the office. Unless it is somewhere else of course.  If this is something you struggle with, you can read tips on how to alter your environment to aid improve both time management and productivity  here:

witch broomstick help admin help time management

Finally, if you are struggling to cast these spells effectively, why not call in an expert?

If you need some heavy duty spells cast over your admin, working with a VA might be the answer.

If you would like me to fly to your rescue, then you can contact me here.

5 Tips for Great Content

Content, Content-Creation, writing, blogging, blogger, content-marketing

Creativity Can’t be Coerced

It is important to understand when you are at your most creative.  For some people, this might be late at night, for others, first thing in the morning.  You will have your best chance of creating great content if you play to your strengths and write, or plan, at a time when you are feeling at your most creative.

I am sure some people can decide to sit down every third Tuesday between 10 am and 1pm, write for three hours and be very creative indeed.   But for others, inspiration cannot be coerced in that way and will come from interaction with people and ideas.  Ideas that resonate with you, challenge existing beliefs, or create an emotional reaction, these are the things which are likely to spark creativity.  Many ideas come whilst you are doing something else.  This is why I am seldom far from a notebook and pen.  Keeping a folder of content ideas can be helpful.  I keep a folder to which I add notes and ideas as they occur to me.  I find this useful for kick-starting the creative process when I am ready to write.

Begin in the Middle

Blank white paper and brand new Word documents can kill inspiration.  I start with an idea from my inspiration folder and run with it to see where it takes me.   Starting from a note, draft or idea fools my brain into thinking I’ve started already, so I don’t get that blank page paralysis.  It can be helpful to just start writing somewhere.  Have an idea where you are going of course, but there is no law that says you have to start at the very beginning.  This post formed the middle section of a post about something else entirely.   The trick is to just get your thoughts onto paper.  You can tidy them up later.  I’ve found that telling myself the document is a draft that I can tweak and tidy up reduces the pressure to create startlingly amazing content in one draft.

Don’t be a Butterfly

Commentators in the fields of both Psychology and Time Management tell us that concentrating on one task, or set of related tasks, is highly efficient.  Switching between different types of task breaks concentration.  Once concentration is lost it can take a while to get it back again.  We’ve all had that situation where we are in the midst of drafting the most impressive document ever and there is an interruption.  A colleague has a question.  The phone or doorbell rings.  We go back to the task and find we can’t remember what we were going to write next.

Setting aside a time to concentrate fully on content creation, without interruptions, is therefore worthwhile.  You will get more done and ultimately be able to create more content if you can minimise distractions during the time you are writing.

Getting all your thoughts out onto paper in one single session can be a great way to create pieces of related content.  The draft might be very rough at the end of your writing session but you can set aside time later to review and polish the content for publication.  It is easier to see the areas that need improvement if you leave the draft to sit for a few days without looking at it.  You bring a fresh eye to it and can see where the text can be improved. If your writing has accidentally gone off on a different track part way through, then you can remove that part and keep it as a draft to be incorporated into another piece of related content.  Often it is easier, and quicker, to write this second piece of content because you have already partly thought through your argument and know the direction you want to take it in.

Be Human.  Be You.

Writing is just speech in written form.  Just be you.  Make your content flow as though you are talking to the reader.  The more you write, the more your unique voice will make itself known in your writing.   If you find that difficult on paper or on the computer screen, you could try recording your content using your phone’s voice recorder app. Just chat away and then either transcribe it yourself, send the recording to your VA or use a specialist transcription company.  I offer transcription as part of my package of services so if this would be helpful to you, please get in touch .

Tell a Tale

People love a story.  If you can make a narrative flow then you will draw your reader into your world and allow them to learn more about you and your subject.  It can be a challenge to make a story out of everything, and some subjects may not lend themselves to this approach. However, at the very least there should be a progression in the argument which takes the reader on a journey and draws them in, making them want to know more about the subject matter.  A logical progression in a narrative makes the reader want to learn more.  In more factual content, breaking up the text into sections will increase readability.

There are some great content creators out there who have the knack of creating memorable content.  Often they are doing this by using their own unique voice in their content, or by telling stories in a way that is memorable and effective.  Whilst you don’t want to be copying others, you want to create your own voice, it can be helpful to look closely at the structure of content which you find attractive and examine the methods the author has used to draw in their audience.  This can help you to hone and improve your own work as well as work out how you can use your unique voice to create content that others will want to emulate.