Social Media: Are you missing a trick?

Social Media Tips Tricks consistent posting schedule

Any half decent laxative advert will tell you that regularity is important for your health.  Regularity is also important for your business health too and the  health of your business can be maintained by ensuring your social media posts are regular.  Here are just a few of the many reasons why posting regular, good quality content can help your business to thrive.

Front of mind.

Front of mind is absolutely the best place to be as a business owner.  All marketing and networking activity is basically about achieving this aim.  In a highly connected world with a lot of noise, staying front of mind can be challenging and regularity is critically important to success.

It’s all about being the person or company that someone thinks about when they are ready to purchase.  Being where your clients are within the online world is important and then if you keep popping up with interesting content that they want to read and offers or advice that solves their problem, then when they are ready to purchase, you have a hope of being recalled to mind and contacted to see if your business can help.

Consistency and an attractive offer that solves a problem are the keys here.

People may think the business is closed, or not doing well, if you don’t post regularly.

Trust

Know, Like and Trust is critically important in business.  People buy from those they feel they have a connection with, share values with, and those they feel they can trust.  You earn that trust in real life by adding value, demonstrating that you know what you are talking about in your chosen field, helping people with problems and being present for people when they need your support or advice.

Letting people see your values, the things that are important to you, all of this makes your business human, and allows people to create a connection with you and see if you are likely to be the type of person they might want to learn to like and trust.  The type of business they think they might want to work with.

social media blog chat communicate like share

Be Sociable

It is SOCIAL media.  A place to be social.  Don’t just post but also interact.  Keep an eye on your posts and reply quickly and effectively to anything people post.  The way you address questions and complaints is critically important and replying to comments, keeping the chat going, is a great way to show the human side of your business, be social and build a rapport with people.  It’s not just about selling, or even solely about adding value, though value is important.   It is also about starting, and maintaining, the chat.  It may not always be chat about business related issues, but the person with whom you chat about dogs may recommend you to someone who needs your services because they feel they know you and can trust you.

Medical and religious reasons excepted, it’s quite rare, and a bit difficult, to just stop talking to people in real life for several days, weeks or months.  As a minimum you might say “Hello” to people in the street, thank the salesperson, answer the phone, or ask a question.  Why would you suddenly stop talking on Social Media?  Why would you stop the chat?  Chat is good.  Chat builds trust.

SEO

If you update your content regularly and it drives traffic back to your website then you are getting more eyes on your carefully created website.  A website  which tells people who you are, what you do, who you do it for, how well you do it, why you do it, and what makes you stand out from others in your sector.   They may have gone there to look at your latest blog post which you helpfully linked to on Social Media.  But they will hopefully wander around your site once they land there, because people are in fact incredibly nosy.

Social Media itself pretty much relies on the human love of being nosy.  We like to see what others are up to.  You can check out all sorts of people and places without anyone asking you “What are you staring at?”  If you take the opportunity to post regular content that drives people to the place where you want them to stand and stare, roam about and learn a bit more about you, how cool is that?

Because Social Media moves so quickly, posting regularly is the best way to get seen.  Regular posts have more hope of being seen and clicked upon.

Consistency

You want to be seen as someone who is reliable and consistent.   If you pick up and put down your social media, you don’t look consistent.  Or reliable.  And we all want reliable from our business partners.  If there are huge gaps in your social media posting history, people stop thinking about you, or your brand, and start wondering about the reason for the gap.  As I said, we are basically nosy and you don’t really want people speculating about unwelcome reasons for your lack of posts.

tricks social media tricks

Tricks and Tips

So, if you are not posting regularly, are you missing a trick?  Or are you already convinced of the need to do this but worried that you don’t have the time to spend on the task with everything else you need to do?  Well, you can schedule ahead and this can be massively helpful as you can write a lot of content in one go and schedule it to go out when you need it to.

There are a number of schedulers available, I like to use Hootsuite, which has a limited free service.  I also use Tweetdeck for Twitter, also free, and like to schedule direct to business pages on Facebook.  This is free and I have a blog post on how to do this if you aren’t sure.  There are also other schedulers including MeetEdgar, Buffer and Hubspot all of which are highly popular.

There is another really effective scheduler.  It’s not free but it really cuts down the time you need to spend on Social Media Scheduling.  A VA can schedule your content for you and, unlike the schedulers mentioned above, can also source photos, and create Canva graphics or simple Lumen5 videos for your business, saving you the task of doing it.

It just so happens that I am a VA.  But of course you know that.

And it just so happens that I offer this as a service.  You guessed that part though didn’t you?

You can contact me here if you would like to know more about this service, or any of my other regular, reliable and time saving services.

Alternatively, you can just roam around the site.  I promise not to ask you if you are staring at  me.

2017 Review of the Year

Review, 2017, blogging, video, Virtual Assistant, Harrogate

Feels Like The First Time

2017 was the year that JJB Office Services turned one year old and there have been a lot of firsts this year.
First recorded video in June, and more recent, and considerably more nerve-wracking…. My first ever Facebook Live.
I also did my first presentation to a professional audience. I’m not a confident public speaker but I was reasonably happy with my performance and the content was well received. So much so that I’ll be creating a series of blog posts on the subject in the new year at the suggestion of a couple of the audience members.

Although I’ve been blogging about my leisure interests for a number of years I started blogging for business for the first time in 2017 which somehow felt very different.

The top five performing blog posts for 2017 were:

Organisation is at the Heart of Productivity

Is your Email GDPR Compliant?

Running an Effective Meeting

5 Tips for Great Content

Read more in Less Time

By far and away the most popular video was the first one I ever recorded, on GDPR and Email Marketing, which you can watch here:

Computer Love

My tech necessities for 2017 were my transcription software and MS Office. It is tempting to take the Office Suite of products for granted and just talk about shiny new tech. However, without MS Office my job would be literally impossible.

The tech that I’ve really been able to have fun with was Canva (https://www.canva.com) for graphics and photo collages, and Lumen5 for cool videos (https://www.lumen5.com). If you haven’t checked out the Lumen5 videos on my YouTube channel and website then do have a look at them. It’s a great tool to use and the results look so professional.

Goin’ By The Book

Being an avid reader, it is perhaps no surprise that my first year in business included reading a number of business books. My top three from this year were:

  • Business Networking for Dummies by Stefan Thomas.
  • The Success Principles by Jack Canfield.
  • Be A Free Range Human by Marianne Cantwell.

With a Little Help From My Friends

This year I learned a huge amount, some from training courses, but by far the largest amount from the small business community, both locally and further afield, who have been hugely generous with their advice and support. Thank you to every one of you. You all know who you are.

Everything I do…. I do it for you.

No review of the year would be complete without mentioning my lovely, lovely clients. All wonderful to work with and I have been privileged to help and support them in their business journey. I have loved every moment of working for each and every one of them and am looking forward to helping them achieve even more in 2018. I must admit I feel incredibly lucky to be doing what I love, working for myself, and being able to really see the difference I’m making.

Santa Claus’ VA Team – Part Two

With the festive season almost upon us, everyone is rushing around to finish the last minute gift shopping and get all the presents wrapped and hidden from those family members who like to prod gifts to try and guess the contents.  Of course, there is also the last food shop to plan as well, making sure you have everything you need for entertaining over the festive period.  Hopefully, this will provide a spot of light relief from all the rushing about.  So sit down, kick off your winter boots, and settle down to Part Two of the Tale of Santa Claus’ VA.

If you thought you were busy trying to get all your work up to date so you can take a few days off over Christmas, just spare a thought for poor old Santa Claus.  He has only 12 hours to complete the tasks for which he is famous, and has to do so come rain, hurricane or snow.  He has to keep his clothes and beard tidy and clean even whilst flying faster than the speed of sound in an open sleigh through all kinds of weather, towed by Reindeer that don’t much like rain and aren’t afraid to mention this a few hundred times during the journey.  He certainly earns his mince pie and whisky that’s for sure.

I reckon that the only way Santa can be ready for his one triumphant and hideously busy night is to have the support of a flexible team of Rock Star VA’s and Freelance Office administrators working to support him throughout the year.  So this post looks at a few more of the tasks that Santa Claus might need completing by a VA or Freelance Administration specialist.

Correspondence VA’s answers all the letters from children, taking careful note of the spreadsheet of naughty children to ensure they don’t promise gifts to those children who don’t deserve them.  The correspondence VA’s have a KPI of one week in which to reply to the letters and use template letters which they amend to show the correct gifts or to state what specific acts of disobedience have led to the child being undeserving of a gift.

Estate Management VA manages the repair and maintenance of all the workshops, offices and of course the sleighs, to ensure they are all well maintained, safe and effective.

Social Media VA manages Santa Claus and the Elves presence on various platforms and ensures that all posts are positive, brand appropriate, and effective, paying close attention to analytics and ensuring fresh content is posted regularly to maximise engagement.

Organisational VA plans sleigh routes, checks the SatNav on the sleigh, plans the most effective layout for the warehouse to minimise walking, creates filing systems for the letters and assists in the day to day management of the workshops and offices to ensure that all processes run smoothly and in a time-efficient manner.

Events management VA’s organise public appearances by Santa Claus at the North Pole as well as managing the staff Christmas party, the latter taking place in January after the big event has happened.  The office party is a particularly raucous affair as everyone lets off steam after a hugely busy December.  This inevitably leads to HR VA being exceptionally busy throughout January sorting out the usual fall out from office parties ranging from who snogged who, who took a photo of it and put it on Facebook, whose bottom was it on the photocopier, and who threw up in the yucca plant.

Sales and Marketing VA keeps the CRM up to date following Santa’s undercover visits to trade shows across the world. Santa visits selected shows alongside the Research VA as he finds this is the best way to deflect attention from himself.  The beard seems to be a bit of a giveaway and he gets mobbed if he visits alone.

HR VA provides minute taking for Disciplinary meetings because elves can get a bit giddy and inappropriate at times and this has led to a number of complaints ranging from bullying (the elves like to play “Pin the Tail on the Reindeer” on the live reindeer whilst they sleep).  Failure to follow safety rules, including the now famous ChairGate when a chair race around the warehouse had terrible consequences.  Elves have a wicked sense of humour and there have been a number of cases of shoelaces being tied together, whoopee cushions being placed under staff and tools being superglued to the workbenches.

Health and Safety VA  ensures that all the Elves have taken part in the mandatory training for Manual Handling, Working at Height and that the specialist elves have the relevant certification in Workshop Safety.

General Admin VA creates effective filing systems and manages Santa’s diary throughout the year to ensure that he always has a good work-life balance and can return home to Mrs Claus on time every night except, of course, THE night.

Reindeer Diary Management VA arranges the schedule for the reindeer, ensuring they have the right transport, documentation and equipment for their various pre-christmas public appearances around the world.

Research VA attends a variety of trade fairs throughout the world, including the Toy and Gift Fairs in Harrogate, to identify the ideal toys for children throughout the world.  She provides detailed information to Santa Claus presented in folders by type of toy, age of likely recipient, safety record, cost, choice of colour/outfit etc.  Santa Claus will then notify procurement VA to pre-order the items he has chosen.

Training Management VA tracks all the training and development needs of the office staff, elves, reindeer and of course Santa Claus himself.  It is she who updates the master training plan and ensures that everyone completes their mandatory safety training at the correct time.  She also tracks staff CPD courses, carries out annual Training Needs Analyses for all staff and updates Santa Claus on a monthly basis.

Technology VA tracks the latest technology throughout the year, attending all the major technology shows to find out what tech is likely to be requested by children. She reviews everything electronic and computerised, tracking the popularity of computers, laptops, mobile telephones, games consoles and AI devices to ensure the right gadgets can be purchased, in the right quantities, at the right price. This is a particularly difficult job as technology moves so rapidly, the manufacturers cannot always prioritise Santa’s order, or manufacture sufficient numbers to meet Santa’s order,  and unfortunately, this is the reason why some children may not get the latest iPhone for Christmas.

Most of these are tasks that a VA or Freelance Administrator could do for a less exalted personage than Santa Claus, although there may not be much need for a Reindeer Management VA outside the North Pole.  However, if you have an admin task that is taking up time that could be better spent with clients, creating revenue, or being with family and friends, then do get in touch here.

You can see the range of services that I offer here, and if you are thinking of streamlining your admin or outsourcing some of the more time-consuming elements, then go here, to see the ways in which I can help you to create more time and revenue for your business in 2018.

Santa Claus’ VA Team – Part One

VA, Santa Claus' VA, VA work at Christmas, Virtual Assistant, Christmas tasks for VA

With the festive season coming up, I thought this would give a bit of light relief from all the rushing about organising presents, food, office parties, visits to relatives, Christmas tree purchase (and the inevitable argument over where each bauble ought to be placed and how much tinsel is too much tinsel on one four foot tree).

It is a busy time of year for everyone, particularly small businesses and HR consultants (all those fallings out over Christmas party misbehaviour and who ate the last mince pie in the communal fridge).  However, if you thought you were busy trying to get it all done whilst also handling your marketing, accounts, invoicing, admin and day to day work, spare a thought for Santa Claus.  He has to get the main bulk of his annual work done in the dark, in a twelve-hour time slot, whilst keeping his lovely red coat and white beard immaculately clean despite entering homes via the chimney.  He certainly earns his mince pie and whisky that’s for sure.

I reckon that the only way Santa can get all this done is to have a flexible team of Rock Star VA’s and Freelance Office administrators to help him throughout the year.  So this post looks at the kinds of tasks that Santa Claus might need completing by a VA or Freelance Administration specialist.

General Admin VA helps Santa’s Behavioural Review Elves to create and update a spreadsheet which can filter out naughty children, giving reasons why they may not receive any gifts.

Information Management VA keeps the spreadsheet of gifts requested by children fully up to date.  There are always a significant minority of children who change their mind about what they just before Christmas. It is the Information Management VA’s role to inform Procurement, Warehouse, Workshop and Warehouse, on a two-hourly basis, throughout December, of any changes to requirements.  Luckily, if Santa already bought the gift for the child, there is usually another child who does want the gift.   This is a huge task and there is more than one VA dedicated to this task during November and December when the television toy adverts start.

Project management VA’s plan and manage all the deadlines and sub-projects necessary to ensure a smooth-running process on the night.  Using Gantt charts to track every part of the process, they ensure that the time leading up to the big night is well used and that all project milestones are met on time throughout the year.

Warehouse VA’s manage the stock control for gifts and ensure that there is sufficient warehouse space, the shelves are properly labelled, and safe handling rules are published and observed.

Health and Safety VA ensures that PPE and uniforms are provided for all Elves, VA’s and of course for Santa Claus.  Safety boots are specially ordered for elves using the exact Pantone shade of green and even the steel toe caps are green.  Santa Claus has patent leather safety boots and needs two pairs a year.  These are specially made for him and have a lovely sheepskin lining.

Reindeer Management VA ensures that the reindeer are well cared for throughout the year and have the right mix of moss, reindeer food, and water to keep them healthy. She also ensures they follow their allotted fitness regime to ensure they are in peak condition with sufficient stamina to make the long journey on the night.  The reindeer carry out regular practice runs with the weighted sleigh and these are timed to ensure they will be able to meet the strict timings needed to get everything delivered on time.

Procurement and Stock Control VA work together to manage the regular incoming orders for the standard gifts that all children like to receive such as chocolate, sweeties, books and DVDs, and bicycles.  These are ordered in bulk ahead of time, based on previous year’s figures averaged but delivered on a monthly basis throughout the year to allow manufacturers to average out the demand on their machinery throughout the year.  A final order is placed in late November based on the actual quantities requested.  Some items are on a sale or return basis.  Being based at the North Pole, all edible gifts are kept so cold that they can be safely stored for a year without detriment.

Santa’s personal PR VA handles his personal appearances throughout the world, ensuring that his travel schedule is managed effectively to make the best use of his time during the run-up to Christmas.

A team of Mail VA’s handle the letters from children and update the spreadsheet of gifts requested to ensure that there is a clear overview of items required.  The spreadsheet is available to the finance and stock control VA’s via a shared DropBox folder so that they can collaborate to ensure that sufficient gifts of each type are going to be available on the night.

Procurement VA’s handle the purchase of gifts on behalf of Santa Claus to ensure that the best value for money is obtained when purchasing in bulk.  They work closely with the Research VA’s and Finance VA’s to provide a fully rounded service.

Research VA identifies toy trends across the year and forecasts likely quantities of each toy so that procurement VA can pre-order items to avoid disappointment.

Reporting VA manages the incoming information and produces weekly management reports for Santa Claus regarding types and quantities of gifts required as well as liaising with Stock Control VA to ensure that demand is not going to outstrip supply.  These two teams of VA’s work closely together to ensure that Santa always has the most up to date management information possible to allow him to make effective purchasing decisions.

Finance VA team manage the payment of bills as well as credit control and budget management, regularly reporting to Santa Claus who reviews the costs to ensure they are within target.

Most of these things are tasks that a VA or Freelance Administrator could do for a less exalted personage than Santa Claus.  I am not sure there is much call for a Reindeer Management VA outside the North Pole.  However, if you have an admin task that is taking up time, time that could be more productively spent with clients, creating revenue, or being with family and friends, then do get in touch here.

5 Spells to Streamline your Time Management

spells halloween time-management time management, save time, VA, admin help

Soon it will be Halloween.  Then it will be Bonfire Night.  Then we are on the countdown to Christmas.  There are costumes and candy to buy for Halloween, Fireworks to purchase, bonfire night parties to arrange, then the Christmas planning is upon us.  The thoughtful gifts, the stocking fillers, and creating a cake early enough to allow it to be fed an entire bottle of brandy without it turning to mush.  The latter is not only possible, but it is also delicious.   The list goes on and on.

Time, always at a premium, doesn’t stretch to accommodate all the extra tasks you need to complete at home or in the business.   We all sit down some nights and wish we had a magic wand that would allow us to stretch time so we could get more done in a day.   Most of us don’t have a magic wand but these time management tips can help you to make the most of the time you do have available.

Multi-Tasking: Please Don’t.

Although it is tempting to tackle several things at once to get things done quicker, your brain is not set up to work that way.  It works best if you allow it to concentrate on just one task or group of tasks.  By minimising your brain’s need to keep switching tasks, you feel more in control and your brain works more efficiently, allowing you to get more done.

Avoid Interruptions

Interrupting your work to read notifications breaks your train of thought.  Daniel Leviton, author of “The Organised Mind” calls the desire to read notifications and Emails “The Novelty Bias”.   It can take several minutes to recover focus following trivial interruptions and over a whole day, those tiny interruptions can add up to quite a bit of lost time.

If you struggle to ignore notifications there are apps that will block access to Social Media for set periods of time so that you won’t be tempted.  Or, do as I do, leave your phone downstairs when you are working upstairs.

Is it the right time?

If you set aside particular times of day to work on tasks this can really add to your productivity.  Working on complicated or creative tasks when you are feeling fresh will ensure they get done more quickly.  Most of us experience a post-lunch dip in energy and this can be a really good time to check Emails and do routine housekeeping tasks in the office.  Knowing your optimum time for creativity and making the most of this time is a great way to make the most of your time.

Planning:  It’s not just for Project Managers

Have a goal in mind for each week and create a plan for each day.  If you plan out your week and list the key tasks you will complete each day in order to achieve your end goal, this is a great way to ensure you are making progress and stay on track.  Each task on your list should move you nearer to the goal you have in mind, whether that is planning an office party or gaining more business.

Having an accountability partner can be helpful as well.  They can ensure you stay on target by challenging you to complete the tasks you have set yourself that week or month.  Choose someone who will have the confidence to give you a kick if you aren’t meeting the goals you set yourself.

Environment

Whilst some people undoubtedly work well in a messy environment, I’ve seldom met anyone who worked well in a disorganised one.  Those who work with messy desks always have a hidden method of organisation that is not apparent to the casual observer.  They can always lay hands on the thing they need, and that’s the key.  Nothing wastes time like a fruitless search for the pen you had a minute ago, the stapler you know you had last week, or that critical document that you didn’t file away.  The document is probably somewhere in the pile of documents in the corner of the office. Unless it is somewhere else of course.  If this is something you struggle with, you can read tips on how to alter your environment to aid improve both time management and productivity  here:

witch broomstick help admin help time management

Finally, if you are struggling to cast these spells effectively, why not call in an expert?

If you need some heavy duty spells cast over your admin, working with a VA might be the answer.

If you would like me to fly to your rescue, then you can contact me here.

5 Tips for Great Content

Content, Content-Creation, writing, blogging, blogger, content-marketing

Creativity Can’t be Coerced

It is important to understand when you are at your most creative.  For some people, this might be late at night, for others, first thing in the morning.  You will have your best chance of creating great content if you play to your strengths and write, or plan, at a time when you are feeling at your most creative.

I am sure some people can decide to sit down every third Tuesday between 10 am and 1pm, write for three hours and be very creative indeed.   But for others, inspiration cannot be coerced in that way and will come from interaction with people and ideas.  Ideas that resonate with you, challenge existing beliefs, or create an emotional reaction, these are the things which are likely to spark creativity.  Many ideas come whilst you are doing something else.  This is why I am seldom far from a notebook and pen.  Keeping a folder of content ideas can be helpful.  I keep a folder to which I add notes and ideas as they occur to me.  I find this useful for kick-starting the creative process when I am ready to write.

Begin in the Middle

Blank white paper and brand new Word documents can kill inspiration.  I start with an idea from my inspiration folder and run with it to see where it takes me.   Starting from a note, draft or idea fools my brain into thinking I’ve started already, so I don’t get that blank page paralysis.  It can be helpful to just start writing somewhere.  Have an idea where you are going of course, but there is no law that says you have to start at the very beginning.  This post formed the middle section of a post about something else entirely.   The trick is to just get your thoughts onto paper.  You can tidy them up later.  I’ve found that telling myself the document is a draft that I can tweak and tidy up reduces the pressure to create startlingly amazing content in one draft.

Don’t be a Butterfly

Commentators in the fields of both Psychology and Time Management tell us that concentrating on one task, or set of related tasks, is highly efficient.  Switching between different types of task breaks concentration.  Once concentration is lost it can take a while to get it back again.  We’ve all had that situation where we are in the midst of drafting the most impressive document ever and there is an interruption.  A colleague has a question.  The phone or doorbell rings.  We go back to the task and find we can’t remember what we were going to write next.

Setting aside a time to concentrate fully on content creation, without interruptions, is therefore worthwhile.  You will get more done and ultimately be able to create more content if you can minimise distractions during the time you are writing.

Getting all your thoughts out onto paper in one single session can be a great way to create pieces of related content.  The draft might be very rough at the end of your writing session but you can set aside time later to review and polish the content for publication.  It is easier to see the areas that need improvement if you leave the draft to sit for a few days without looking at it.  You bring a fresh eye to it and can see where the text can be improved. If your writing has accidentally gone off on a different track part way through, then you can remove that part and keep it as a draft to be incorporated into another piece of related content.  Often it is easier, and quicker, to write this second piece of content because you have already partly thought through your argument and know the direction you want to take it in.

Be Human.  Be You.

Writing is just speech in written form.  Just be you.  Make your content flow as though you are talking to the reader.  The more you write, the more your unique voice will make itself known in your writing.   If you find that difficult on paper or on the computer screen, you could try recording your content using your phone’s voice recorder app. Just chat away and then either transcribe it yourself, send the recording to your VA or use a specialist transcription company.  I offer transcription as part of my package of services so if this would be helpful to you, please get in touch .

Tell a Tale

People love a story.  If you can make a narrative flow then you will draw your reader into your world and allow them to learn more about you and your subject.  It can be a challenge to make a story out of everything, and some subjects may not lend themselves to this approach. However, at the very least there should be a progression in the argument which takes the reader on a journey and draws them in, making them want to know more about the subject matter.  A logical progression in a narrative makes the reader want to learn more.  In more factual content, breaking up the text into sections will increase readability.

There are some great content creators out there who have the knack of creating memorable content.  Often they are doing this by using their own unique voice in their content, or by telling stories in a way that is memorable and effective.  Whilst you don’t want to be copying others, you want to create your own voice, it can be helpful to look closely at the structure of content which you find attractive and examine the methods the author has used to draw in their audience.  This can help you to hone and improve your own work as well as work out how you can use your unique voice to create content that others will want to emulate.

Six Key Considerations when hiring an Assistant

Six Key Considerations when hiring an Assistant

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So, you are thinking about hiring an assistant.  At least, I am guessing that is why you landed here on my blog.  But you find yourself a bit torn.  A bit unsure.  You know you need some help.  You know you have been spending way too long on your admin.  There have been those comments from family about never seeing you.  And you are always tired.  The admin is starting to feel like a total chore, and it’s getting in the way of your “real” work.  And yet.  You still aren’t sure.  It’s a surprisingly emotive thing, hiring an assistant, isn’t it?

Some common concerns are listed below, together with some ideas that may help you to decide if the time has come to invite an assistant into your business, and if so, how best to do that so that your business gains great value from your investment in an assistant.

1.  Letting Go

Do you feel you should do it all yourself? Or feel you are the only person that can do it right? Yet you still have that sneaky feeling that you do need some help?  If so, you are not alone.  To see if you are ready to take on an assistant, try looking at the areas where you do not feel you have the high-level expertise or the inclination for the task and consider whether you could outsource these areas first.  It is often easier to let go of tasks you dislike or find difficult.

For example, If you aren’t particularly organised, then managing your business documentation may well be a time-consuming chore that in the hands of an expert could take half the time.

2.  How do I know I can Trust my new Assistant?

Are you concerned about letting someone into the business?  Being able to let go of tasks does require trust, but you can build that trust with your assistant by being very clear about what you require of them.  I won’t lie to you.  Trust will take time to develop, but if you are clear about what you need to be done then your assistant will be able to provide the right result in the timescale requested.  I offer a test task to any clients who request it and always suggest something routine which won’t impact on the business itself but will save you some time.  Tasks such as data input of business cards to Excel, transcription, minute-taking or copy-typing are all popular starter or test tasks which can help you assess whether your potential assistant will be discreet, accurate, meet deadlines, and communicate with you effectively.

3.  What tasks can I Outsource?

Well, pretty much anything that needs doing which is not illegal or immoral.   One of the greatest advantages to using a freelance staff is the ability to access a wide range of specialist expertise on a per hour or per project basis.  There are assistants for most tasks, from general VA’s who tackle varied tasks, through to specialist VA’s who tackle areas as diverse as Pinterest, Medical Transcription, HR, Social Media, Marketing, Events and Website Builds.  Whatever you need, there is a VA for it.

4.  Surely a Freelance will be awfully expensive?

If your assistant charges out at less per hour than you do, then you will make money by handing over work to them.  Virtual Assistants vary in cost depending on experience and expertise but remember that your time is money, and every hour you spend on admin is an hour when you aren’t working with your clients.  And of course, there are none of the overheads such as tax, National Insurance, Pension, Holiday pay and so forth to stump up for.  When your VA tells you their hourly rate, that is all included.  There is very little admin involved in working with a VA as well.  Just an invoice at the agreed time, so no messy payroll issues to manage.

5.  How do I know if my assistant will be reliable?

A good Virtual Assistant will be reliable because their business depends on it. We are business owners too, and we understand the critical importance of reliability.  Nevertheless, it is prudent to ask around amongst your business contacts to find out which Virtual Assistants have proven reliable for them.  In addition, most Virtual Assistants will include a testimonial section on their website which will give you an idea not only of their reliability but also of the type of work they have done in the past and their skill set.

6.  How do I find an assistant I will be comfortable working with?  

I won’t lie to you.  It takes time for an assistant to fully integrate into your business and for the relationship to develop to the point where support is completely seamless.  If you have never had an assistant before, it may take you some time to adjust too.  But with clear communication between you, a good assistant will soon understand your way of working and provide the support you need.  Naturally, you will meet with the potential VA’s you are considering, either in person or via Skype/Facetime and during those discussions will gain a fuller understanding of their personality and whether you feel it will complement yours and they will be someone you would be comfortable working with.

Every assistant/business owner relationship is different and both you and your assistant will, if you work at it, create a way that works for you both which supports your business in the way you need.  A good assistant will adjust to how you want to work because we want to make things as easy as possible for you. After all, that’s why we do what we do.

If you feel you may be ready for an assistant, then please get in touch.  You can contact me via any of the methods listed here.