“I need to delegate more.” These are words I hear all the time from business owners. Most of the time they are followed up with the words “but I just don’t know where to start or what to delegate. I just don’t know how to explain what I need”.
The secret to delegation is to start by delegating something that you feel comfortable letting go of. Usually, this will also be a time-consuming thing that you don’t like doing. Most people are very keen to delegate things they don’t like. I know I am. I cried with happiness the day I took on an accountant for my business.
It’s fine to just offload one thing if that’s all you feel comfortable with. Most of my clients start out asking me to do just one thing and we move on from there. If you’d like some ideas for things you might consider delegating, you can find some here.
It is important to choose someone who has the skills you need so if you want someone to create content for your newsletter or blog, check out their writing style on social, on their own blog, and in the emails, they send to you. Make sure you like that style or, ensure that you are confident that they can emulate your style or the writing style you are looking for.
Even an experienced freelancer needs a steer. So in this example, you might provide the deadline, the length of the piece, the subject you are looking to cover, and whether you want images to be sourced. Let them know whether you want to review the draft first (recommended) or whether you want them to just upload the content for you.
Then all you need to do is send it to your person, and keep an eye out for any requests for clarification that they might send to you.
It is worthwhile creating some check-in points and making it clear when these are going to be, particularly on projects that are ongoing. You are building a working relationship after all and communication is important in any relationship. Occasionally, misunderstandings occur, particularly when you are busy. The short message you send on WhatsApp to confirm something can be misinterpreted. You think you’ve given clear instruction. Your freelancer thinks they’ve received clear instruction. But somehow what you thought they were going to do, and what they’ve actually done, isn’t quite the same.
As with any working relationship, you both want the best possible outcome. You want things how you like them. Your freelancer definitely wants to deliver what you need. After all, their business depends on this.
Delegation does take practice. It’s particularly hard when you are a small business owner as you have so much tied up in that business. It’s much more personal, isn’t it? However, delegation is a great way to leverage your time and get help in areas where you have less expertise. Delegation, done well, is a huge benefit to a business, helping it to move forward, grow and thrive.
If you’d like some help identifying the areas in your business where delegation might help you to move your business forward then get in touch.