Any half decent laxative advert will tell you that regularity is important for your health. Regularity is also important for your business health too and the health of your business can be maintained by ensuring your social media posts are regular. Here are just a few of the many reasons why posting regular, good quality content can help your business to thrive.
Front of mind.
Front of mind is absolutely the best place to be as a business owner. All marketing and networking activity is basically about achieving this aim. In a highly connected world with a lot of noise, staying front of mind can be challenging and regularity is critically important to success.
It’s all about being the person or company that someone thinks about when they are ready to purchase. Being where your clients are within the online world is important and then if you keep popping up with interesting content that they want to read and offers or advice that solves their problem, then when they are ready to purchase, you have a hope of being recalled to mind and contacted to see if your business can help.
Consistency and an attractive offer that solves a problem are the keys here.
People may think the business is closed, or not doing well, if you don’t post regularly.
Know, Like and Trust is critically important in business. People buy from those they feel they have a connection with, share values with, and those they feel they can trust. You earn that trust in real life by adding value, demonstrating that you know what you are talking about in your chosen field, helping people with problems and being present for people when they need your support or advice.
Letting people see your values, the things that are important to you, all of this makes your business human, and allows people to create a connection with you and see if you are likely to be the type of person they might want to learn to like and trust. The type of business they think they might want to work with.
It is SOCIAL media. A place to be social. Don’t just post but also interact. Keep an eye on your posts and reply quickly and effectively to anything people post. The way you address questions and complaints is critically important and replying to comments, keeping the chat going, is a great way to show the human side of your business, be social and build a rapport with people. It’s not just about selling, or even solely about adding value, though value is important. It is also about starting, and maintaining, the chat. It may not always be chat about business related issues, but the person with whom you chat about dogs may recommend you to someone who needs your services because they feel they know you and can trust you.
Medical and religious reasons excepted, it’s quite rare, and a bit difficult, to just stop talking to people in real life for several days, weeks or months. As a minimum you might say “Hello” to people in the street, thank the salesperson, answer the phone, or ask a question. Why would you suddenly stop talking on Social Media? Why would you stop the chat? Chat is good. Chat builds trust.
If you update your content regularly and it drives traffic back to your website then you are getting more eyes on your carefully created website. A website which tells people who you are, what you do, who you do it for, how well you do it, why you do it, and what makes you stand out from others in your sector. They may have gone there to look at your latest blog post which you helpfully linked to on Social Media. But they will hopefully wander around your site once they land there, because people are in fact incredibly nosy.
Social Media itself pretty much relies on the human love of being nosy. We like to see what others are up to. You can check out all sorts of people and places without anyone asking you “What are you staring at?” If you take the opportunity to post regular content that drives people to the place where you want them to stand and stare, roam about and learn a bit more about you, how cool is that?
Because Social Media moves so quickly, posting regularly is the best way to get seen. Regular posts have more hope of being seen and clicked upon.
You want to be seen as someone who is reliable and consistent. If you pick up and put down your social media, you don’t look consistent. Or reliable. And we all want reliable from our business partners. If there are huge gaps in your social media posting history, people stop thinking about you, or your brand, and start wondering about the reason for the gap. As I said, we are basically nosy and you don’t really want people speculating about unwelcome reasons for your lack of posts.
Tricks and Tips
So, if you are not posting regularly, are you missing a trick? Or are you already convinced of the need to do this but worried that you don’t have the time to spend on the task with everything else you need to do? Well, you can schedule ahead and this can be massively helpful as you can write a lot of content in one go and schedule it to go out when you need it to.
There are a number of schedulers available, I like to use Hootsuite, which has a limited free service. I also use Tweetdeck for Twitter, also free, and like to schedule direct to business pages on Facebook. This is free and I have a blog post on how to do this if you aren’t sure. There are also other schedulers including MeetEdgar, Buffer and Hubspot all of which are highly popular.
There is another really effective scheduler. It’s not free but it really cuts down the time you need to spend on Social Media Scheduling. A VA can schedule your content for you and, unlike the schedulers mentioned above, can also source photos, and create Canva graphics or simple Lumen5 videos for your business, saving you the task of doing it.
It just so happens that I am a VA. But of course you know that.
And it just so happens that I offer this as a service. You guessed that part though didn’t you?
You can contact me here if you would like to know more about this service, or any of my other regular, reliable and time saving services.
Alternatively, you can just roam around the site. I promise not to ask you if you are staring at me.